BACCHUS SME is a European project launched in September 2016 within the framework of the Erasmus+ programme dealing with vocational education and training. It will last until December 2018.
This multidisciplinary project gathers European organisations from 6 different countries (France, Portugal, Austria, Italy, Spain and Bulgaria). The project is coordinated by CDE Petra Patrimonia (French partner).
Europe (EU) is currently the first world tourism destination and it will continue to grow for the 6th consecutive year.
Despite tourism annual statistics revealed a raising number of visitors to wineries in Europe, the success of Wine tourism as a modern, dynamic and creative sector calls for innovative high-skilled entrepreneurs and promoters as well as for highly professionalized staff.
It is widely acknowledged that within the Wine Tourism industry training courses are rare. Therefore, BACCHUS SME project is committed to filling an existing gap detected in the wine tourism Vocational and Educational Training.
The challenge for the wine tourism sector is to exploit its potential in a way that sustainably produces economic benefits. Therefore, this industry has to meet several expectations regarding sustainable development, economic growth, employment, professionalization as well as economic and social cohesion.
BACCHUS SME project intends to address all these needs by creating a diagnosis tool and designing a Blended learning course which will improve the quality of the services provided by Wine Tourism Small and Medium Enterprises.
BACCHUS SME project intends to develop and consolidate professional touristic skills in the wine sector, an industry that is now taking the first steps to stand out as a touristic product with a great impact in the partners’ economies. A further aim is to foster the organizational development of the Wine Tourism SME in the viticulture regions of partnership.
Furthermore BACCHUS SME project will raise awareness on relevant stakeholders and local development associations about wine tourism potential and wine production of their regions and will facilitate the development of other local and regional projects, in rural areas, enabling creation of a diverse, viable, and attractive tourist offer, based on unique details and magnificent and exceptional features.
One significant strategy is to support entrepreneurship and innovation in order to ensure sustainable development initiatives for wine tourism in the EU as well as to improve collaboration among stakeholders with the purpose of increasing the value of cultural and natural resources.
In order to achieve the aforementioned aims, BACCHUS SME partners will work to develop wine tourism within the partners’ countries by catering for wine industry and tourists’ expectations.
BACCHUS SME project will start by creating a diagnosis tool in order to gather data on Wine Tourism Small and Medium Enterprises and tourists’ needs.
Based on the specific needs identified in the research phases the BACCHUS SME consortium will develop an innovative blended training course (distance and face-to-face learning) for providing initial or continuous training for Wine Tourism Small and Medium Enterprises. This online course, which will be available on the BACCHUS SME platform, will help improve the quality of the services entrepreneurs and staff of wine tourism SMEs offer to tourists.
The blended training (b-learning) course will include innovative learning models and e-learning content which will be flexible enough regarding time and place to address the vital training needs of entrepreneurs, promoters and staff of wine tourism SMEs. This training course is expected to result in overall management improvement of the organisation and services provided by wine tourism SMEs. The course will be tested with several representatives of the wine tourism SMEs
BACCHUS SME project target groups are:
Wine tourism SME, entrepreneurs and staff;
Key actors & stakeholders in the wine sector such as winegrowers, wine producers, wine SMEs, academic institutions with departments relevant to wine;
Local and regional development associations, tourism public bodies, wine tourism experts, VET representatives, consulters/trainers, and others.