Contacts Project Coordinator

CDE Petra Patrimonia

Bd des Martyrs couvent des Cordeliers, 04300 Forcalquier



This project has been funded with support from the European Commission.

This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

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Copyright © 2017 Senscop. All Rights Reserved.

Project references 2016-1-FR01-KA202-023903


- Executive summary about SME Organisational Development (O1)

- Executive summary about Wine Tourism Sector (O2)

Supporting the professionalisation of wine tourism stakeholders, an issue for all European wine producing countries


Wine tourism is widely defined as the visit to vineyards, wineries and wine regions to discover wines or to experience the quality of rural lifestyle associated with the enjoyment of wine. It includes wine and food matching, rural landscape and cultural activities connected with production of wine or rural heritage in the vineyards. If this tourist sector is today variously structured among European countries, it is everywhere growing fast.

Partners developed two survey questionnaires, one for wineries and another for wine tourists, to find out the training needs of the field. Both surveys were conducted in the following 6 partner countries: Austria, Bulgaria, France Italy, Portugal and Spain from January 2017 till March 2017. In total 195 wineries and 396 wine tourists completed the questionnaire. These surveys provided clear indications on the expectations and evolution trends in wine tourism, thus allowing the partners to define the principles of a quality approach in this area, and to determine the main needs in terms of vocational training. The findings may be summarized as follows: 


  • As most tourists use the Internet to organise their trip, wineries websites should be designed to promote wine tourism and not just their wine labels.

  • Stakeholders need to become conscious that regional cooperation and coordinated management will boost regional economy.

  • There is a need to implement a strategic relationship and partnership with hospitality sectors, such as hotels and restaurants in order to attract more visitors.

  • Staff should be trained to be able to communicate all the wine-related knowledge to visitors and to educate the future wine consumers.

  • Winery staff should receive training about the wine heritage, the culture and the history of wine.

  • They also should receive training to develop competence in foreign languages and digital marketing.

  • Most of the visitors express a high motivation and/or interests to participating in wine tourism activities and learn more about wines and wine making process. Therefore, new innovative activities should be offered in order to enhance their experience and extend the length of stay.

  • Wineries should collaborate to develop wine trails around historical, cultural, and natural attractions so that wine tourism can take advantage of the diversity of services and resources. 


- BACCHUS SME Learning Package and Diagnosis Tool (O3)

An innovative training process to boost the development of quality offers in wine tourism and the professionalisation of all key actors


To meet the training needs of the actors as identified during the diagnosis phase, the BACCHUS SME partners designed a training course based on B Learning principles which mixes the joint use of eLearning and the classic learning mode often called "face-to-face". The core of the process is the creation of a BACCHUS SME E-learning platform, accessible to all.


The key elements of the BACCHUS SME learning model and platform are: 

  1. A diagnostic tool that provides self-assessment per each module, 

  2. a setting of the individual learning pathway according with learners results of diagnostic tool and their previous experience, current business interests, personal learning goals, availability, etc. 

  3. the complete training course organised into 9 modules, with specific learning goals, distance tutoring support and online peer-to-peer feedback possibilities 

  4. a final assessment of the competences acquired during the BACCHUS SME course or modules. 


BACCHUS SME blended training course has been tested by several representatives of wine tourism SMEs from project partners’ countries.


An overview of the BACCHUS Learning course


The 9 modules include self-directed learning supported on the content available online, distance tutoring and optional peer support.  

When a learner follows the entire course he/she needs to complete the nine modules and it is recommend to attend three/four face-to-face meetings, but it is up to each learning group (tutor and learners) to determine the number of face-to-face meetings to be held. The learner may determine his/her own pace and take the modules any order. In each module you will find the following structure:  

Module content (as such): Entrance; Learning Objective; Time schedule; Planning; Introduction; Content development; Useful links; Case study; Exercises; Summary of key points; Bibliography. 

The exercises to be accomplished will help the learner to process the content and check his/her understanding of the available matter. The tutor provides formative assessment.

Each module is completed by a case in which the learner uses the theory (and insight) to resolve the described problem. This way, learner proves the competency reached. The result of these cases will be assessed by the tutor.  


The 9 thematic units proposed are :

  • Wine tourism as wine business opportunity;

  • Innovation of products and services in wine tourism

  • Tourism and tourist

  • English for wine tourism

  • Communication and cooperation techniques;

  • Wine tourism marketing,

  • ICT applied to wine tourism and digital marketing;

  • Wine tourism and cultural heritage;

  • Complement pairing wines and food.

For further information, please have a look at the project booklet.

- BACCHUS SME E-learning Platform (04)

The training course is available online on BACCHUS SME project platform:

In order to engage or follow the BACCHUS SME blended learning course, two manuals have been designed :